- Stack 'em high and sell 'em cheap - they sell large volumes;
- Loyalty - the idea that goods are cheap keeps customers coming back (apparently);
- Maximise margins - consistent costs (so no relabelling) and no additional fancy costs;
- Buying power - most 99c shops were I am have dozens if not hundreds of stores so they can push for lower prices;
- Smaller units - less for your dollar than two dollars gets you somewhere else;
- Efficiency - such shops tend to be ultra-aware of what sells and what doesn't;
- Sometimes it's also about selling stock acquired cheaply because it is expensive for the seller to keep it or dispose of it.
Tuesday, December 17, 2013
How do 99 cent stores sell goods so cheaply?
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