Tuesday, December 17, 2013

How do 99 cent stores sell goods so cheaply?

  • Stack 'em high and sell 'em cheap - they sell large volumes;
  • Loyalty - the idea that goods are cheap keeps customers coming back (apparently);
  • Maximise margins - consistent costs (so no relabelling) and no additional fancy costs;
  • Buying power - most 99c shops were I am have dozens if not hundreds of stores so they can push for lower prices;
  • Smaller units - less for your dollar than two dollars gets you somewhere else;
  • Efficiency - such shops tend to be ultra-aware of what sells and what doesn't;
  • Sometimes it's also about selling stock acquired cheaply because it is expensive for the seller to keep it or dispose of it.

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